Topic: Prevention of drug and substance abuse Using your topic

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Topic: Prevention of drug and substance abuse

Using your topic from Part 1 of this project, outline the details of your communication campaign. In 1,500-2,000 words, do the following:

  1. State at least 4 goals for your group’s campaign. (300 words).
  2. Describe the context in which the campaign is being conducted (i.e., a worksite, state campaign, or national campaign). (300 words).
  3. Specify how formative research, audience segmentation, message construction, media,      strategy, and evaluation will be used.
  4. Explain how behavior change theories should be used to explain the strategies you use      in conducting your campaign.
  5. Provide sample copy of messages that you will use in the campaign.
  6. Course readings and additional readings must be used to justify choices. You must use a minimum of 10 sources.


Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

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