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MKTG 300 Brand Analysis and Recommendation Project: Market Analysis of

May 10, 2023

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*The writer begins with a brief overview* of the macro level, or “environmental scan.”**
*The “scan” develops to address a variety of perspectives* on the market, e.g. tech forces, consumer trends, political issues, and more.**
The industry analysis discusses sales, trends, and market shares that includes competitors.
*Research comes from credible sources recommended by AU Business Librarian* and Subject Guides (i.e. Mintel, MarketLine, IBIS World, Hoover’s). Citations and “References” page follow APA rules.**
*The writer incorporates marketing terms* to show knowledge of course concepts**
*The writer’s style* has a clear and professional tone, using concise language and syntax to convey complex ideas**
*The writer’s organization* flows logically from the overview to the end, reflecting a priority order of importance that respects the audience’s needs**
*The format,* design, and length adhere to the assignment prompt**

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MKTG 300 Brand Analysis and Recommendation Project: Market Analysis of

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