Description Submit a written paper which is at least 2 pages in length, exclusive of the reference page. Papers should be double spaced in Times New Roman font which is no greater than 12 points in size. The paper should cite at least one source independent of the textbook. In this paper, please discuss the following case study. In doing so, explain your approach to the problem, support your approach with references, and execute your approach. Provide an answer to the case study’s question with a recommendation. Please refer to the income statement and balance sheet for the Great Service Cleaning and Maintenance Company available here. Perform a financial ratio analysis of the company using the following ratios: (1) Gross profit margin, (2) Current ratio, and (3) Debt ratio. From research independent from the textbook, find two other ratios to calculate. Define them and explain their purpose and how they add value to your analysis. Select significant lines from the financial statements and provide an observation of their trends (Is the account increasing or decreasing in value? What does this mean?) Draw some conclusions based on your observations. For instance, why do you think the assets of the company went up from 2013 to 2014? What implications does this have? What follow-up questions do you have to ask the company’s management? Support your observations with data and logic. Discuss what limitations exist with the informational material provided. What other material would be important to your trend analysis? Papers will be assessed on how well the above bullets are covered. Papers will also be graded on Organization and Writing, specifically: Presentation is very effective and presented in a logical format with a clear beginning, middle, and end. There is a clear statement of ideas and smooth transitions. The writer has stated the main idea clearly and has provided relevant details. The main idea is clearly conveyed in a presentation that is highly relevant and interesting. The student provides evidence of thoughtful input. Details are rich and appropriate. Spelling, punctuation, and capitalization are virtually always correct.
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