HSM 310 midterm questions

Briefly describe healthcare in the United States from the end of World War II to the 1980s.             

who is actually paying for healthcare services in America. Discuss the primary payers and the approximate percentage that each is paying.             

 Briefly describe the changes in predominant health problems among Americans since good record keeping began in the 1800s

legislation passed over recent decades that impacts healthcare. Taking an example, what are the Title 18 and Title 19 programs passed by Congress in the 1960s and still in effect today?             

Why is it so important for healthcare organizations to conduct strategic planning sessions?              

 Explain target marketing in healthcare. As a healthcare manager, how would you utilize your understanding of target marketing in your own facility marketing program?             

As a healthcare manager conducting strategic planning right now and planning ahead for the next 3 years, what would you set as your highest priority objectives during implementation of the Patient Protection and Affordable Care Act?             

Expert Solution Preview

Introduction: In this response, we will discuss various aspects of healthcare in the United States, including the healthcare system from the end of World War II to the 1980s, primary payers and their contributions, predominant health problems over time, legislation impacting healthcare and the importance of strategic planning in healthcare organizations. Furthermore, we will discuss target marketing and its significance in healthcare management, along with priority objectives during implementation of the Patient Protection and Affordable Care Act.

1. Briefly describe healthcare in the United States from the end of World War II to the 1980s.

Healthcare in the United States underwent significant changes during this time period. The end of World War II marked the beginning of an era where healthcare needed to adapt to the rapidly growing population. The government became more involved in healthcare by subsidizing medical education and establishing the National Institutes of Health. Medicaid and Medicare were also created to provide healthcare insurance coverage for people with low incomes and elderly individuals, respectively. The 1980s marked the beginning of managed care, which was designed to reduce healthcare costs and improve quality of care.

2. Who is actually paying for healthcare services in America? Discuss the primary payers and the approximate percentage that each is paying.

Healthcare services in America are paid for by a combination of private and public funding sources. Private insurance companies and individuals pay for about 35% of healthcare services, while Medicare and Medicaid cover about 30%. Out-of-pocket expenses account for about 15%, and other government programs, such as the Veterans Administration and the Department of Defense, provide an additional 8%.

3. Briefly describe the changes in predominant health problems among Americans since good record keeping began in the 1800s.

Since the 1800s, there have been significant changes in the predominant health problems among Americans. Infectious disease was once the leading cause of death, but as medical advances were made, chronic diseases such as heart disease and cancer took over. Lifestyle factors such as smoking, poor diet, and lack of physical activity have contributed to the rise in chronic diseases.

4. Legislation passed over recent decades that impacts healthcare. Taking an example, what are the Title 18 and Title 19 programs passed by Congress in the 1960s and still in effect today?

The Title 18 and Title 19 programs were passed by Congress in the 1960s and are still in effect today. Title 18 refers to the Social Security Act, which established the Medicare program that provides healthcare insurance for people over age 65. Title 19 refers to the Medicaid program, which provides healthcare insurance for people with low incomes.

5. Why is it so important for healthcare organizations to conduct strategic planning sessions?

Strategic planning sessions are important for healthcare organizations because they allow the organization to identify goals and develop strategies for achieving those goals. This helps ensure that the organization is making the best use of its resources, maximizing efficiency, and providing the highest quality of care to patients.

6. Explain target marketing in healthcare. As a healthcare manager, how would you utilize your understanding of target marketing in your own facility marketing program?

Target marketing in healthcare involves identifying specific groups of patients and developing marketing strategies that are tailored to their needs. As a healthcare manager, understanding target marketing can help you identify the unique needs of different patient groups and develop marketing strategies that address these needs. For example, if you have a pediatric clinic, you may want to develop marketing strategies that appeal to parents or children. This could include advertising in parenting magazines or sponsoring children’s events.

7. As a healthcare manager conducting strategic planning right now and planning ahead for the next 3 years, what would you set as your highest priority objectives during implementation of the Patient Protection and Affordable Care Act?

During implementation of the Patient Protection and Affordable Care Act, a healthcare manager’s highest priority objectives may include improving access to care, ensuring that patients receive high-quality care, and reducing costs. This may involve developing partnerships with other healthcare organizations, investing in technology that improves patient care, and implementing programs that help patients manage chronic conditions. Additionally, healthcare managers may need to work closely with insurance providers to ensure that patients can afford the care they need.

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