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Project One: Going International

May 16, 2023

Description Project One: Going International Worth 25 points, due in Week 3 Purpose: The purpose of this assignment is for you to analyze the major challenges in choosing to do business internationally. Development of critical thinking, acquired knowledge of international business and business entry is a focus of this assignment. Research and analytical skills are enhanced with the completion of this assignment. Outcomes You Will Meet by Completing This Project apply fundamental knowledge of global business to the domestic environment apply fundamental knowledge of functional business disciplines to the global business environment analyze the viability of starting and maintaining businesses in the global environment in order to inform decision making research, analyze, and evaluate global business variables, and effectively communicate their implications NOTE: All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only). Read the following case scenario Micro Bike is a motor scooter/bike company based in Buckhead, Georgia. The company makes foldable “green” motor scooters for inner city use. Although sales have been rising in the United States, the market size and population density is significantly lower than what exists in Asia. Mark and Jessica Lapin are the owners of Micro Bike. The Lapins have been studying growth trends for the industry because of increased online orders. Currently the business has gross sales of $3.2 million; 2017 projected sales of $4.9 million. The owner’s believe actual sales may exceed projected sales as online orders have doubled in the past three months. Forty-five percent of Micro Bike’s sales are comprised of e-commerce sales. Ecommerce sales continue to grow.

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