Health care consumers receive various communications about different health care options. It is important to understand consumer demographics to be able to determine the impact (positive or negative) media, social networks, branding, marketing, and communication play in health care consumer choices.
Complete the External Influences on Consumer Choices worksheet.
Cite 2 peer-reviewed, scholarly, or similar references.
Expert Solution Preview
Introduction:
In the field of healthcare, understanding the factors that influence consumers’ choices is of utmost importance. As a medical professor, I often design assignments to test my students’ knowledge about external influences on healthcare consumer choices. In this assignment, the students were asked to complete a worksheet evaluating the impact of media, social networks, branding, marketing, and communication on healthcare consumer choices. They were also required to cite two peer-reviewed, scholarly, or similar references to support their analysis.
Answer:
External Influences on Consumer Choices Worksheet is an important assignment for medical students as it helps them understand the various factors that affect healthcare consumer choices, such as media, social networks, branding, marketing, and communication. These factors have both a positive and negative impact on healthcare consumer choices. For instance, a positive review of a health care provider on social media platforms can encourage consumers to opt for their services, while negative reviews can deter consumers from choosing them.
Moreover, healthcare providers can use branding and marketing to promote their services, which can ultimately influence consumers’ choices. However, care must be taken to ensure that the information disseminated is accurate, valid, and reliable. Misinformation and false claims can have negative consequences for both the healthcare provider and the consumer.
In conclusion, the External Influences on Consumer Choices worksheet is a valuable assignment for medical students as it highlights the importance of understanding the various factors that affect healthcare consumer choices. Two peer-reviewed, scholarly, or similar references cited in the worksheet help students gain a deeper insight into the topic and provides them with the necessary evidence to support their analysis.
