Digital Social Channels
You are a consultant hired by DSC at the time of the case to advise on DSC’s (digital) marketing. Write a report addressing the following: * Why has DSC been successful so far? * What key digital marketing techniques and channels do you recommend for DSC? * What competitive response would you expect from P&G/Gillette? […]
Assignment 1: Retailer Marketing Channels
Write a six to eight (6-8) page paper in which you: Outline and describe the basic configurations, flows of products and information, and typical participants in marketing channels. Identify the three (3) most influential channel participants for the retailer that you selected. Describe the role of marketing channels in the overall marketing strategy of the […]
